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What I Learned About People and Leadership from Captain Picard

Two very different worlds shaped my childhood: one burdened by the past, the other imagining a better future among the stars.

Dr. Nicole Matejic

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(Latest posts)

SmartCompany: "Nicole Matejic’s blog is a must-read for those interested in marketing and social media. Matejic regularly consults with government and the private sector and writes about everything..."

by Dr. Nicole Matejic, Feb 23, 2016

Yes Daesh hijacked the #JustinBieber feed. No - this isn't a new tactic.

No - Daesh aren't considerably 'improved' in their online campaign. They have been effective at content marketing terror since the start of their violent campaign. The West just remain considerably on the defensive and have been since this war began.

by Dr. Nicole Matejic, Jan 26, 2016

In the race to ‘do something’ to counter Daesh propaganda, Governments in the West have forgotten that actions speak louder than words; except in Canada, where they are walking the CVE talk.

by Dr. Nicole Matejic, Dec 13, 2015

Women - The Achilles Heel of ISIL and Khorasan

While many will marvel at the UAE's progressive outlook on women's rights; and how this photograph will be a beacon for women in the Arab League of Nations - there is a larger play here. And it's an exceptional masterstroke of IO/PSYOP.

by Dr. Nicole Matejic, Sep 25, 2015

Can you remember the last time you clicked on a headline that factually represented the story it claimed to report? No spin?

by Dr. Nicole Matejic, Aug 21, 2015

Social media influences people's decision-making: it serves to normalise highly abnormal situations - such as what conflict zones are like, when trying to attract foreign fighters.

by Dr. Nicole Matejic, Jul 09, 2015

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