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The Dopamine Hypothesis

“Ignore provocations.There is no need for European leaders to be shocked by every wild tweet and every chaotic press conference...

Dr. Nicole Matejic

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Information Wars: Fighting Words with Action

Social cohesion needs to be less talk more action; our leaders must demonstrate a clear intent to authentically embrace the multicultural fabric of Australia. That isn't something you can talk about -it's something that must be done.

by Dr. Nicole Matejic, Apr 20, 2016

Delighted to have been a part of the discussion in Brussels recently around NATO‘s communications challenges. Mission Impossible? No – Mission Collaboration! Tune in here:

by Dr. Nicole Matejic, Apr 12, 2016

Daesh's ability to evolve their C2 capability is proven: it would therefore seem a logical extension to apply that strategy to C4i. Regardless, if you’re still stuck on the “Is it real? or is it a hoax?” bandwagon,  you’re missing the point.

by Dr. Nicole Matejic, Apr 07, 2016

By guest blogger Cliff W. Gilmore: The reason news is all entertainment modified [f]or shock value; as I recently saw posted in an online discussion, has more to do with the audience than the media. We are served what we order off a menu we write for ourselves...

by Dr. Nicole Matejic, Mar 30, 2016

SmartCompany: "Nicole Matejic’s blog is a must-read for those interested in marketing and social media. Matejic regularly consults with government and the private sector and writes about everything..."

by Dr. Nicole Matejic, Feb 23, 2016

Yes Daesh hijacked the #JustinBieber feed. No - this isn't a new tactic.

No - Daesh aren't considerably 'improved' in their online campaign. They have been effective at content marketing terror since the start of their violent campaign. The West just remain considerably on the defensive and have been since this war began.

by Dr. Nicole Matejic, Jan 26, 2016

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