What to say when you’re asked to speak at an event for free
The ‘can I buy you a coffee and pick your brain’ phenomena is something I know well. In fact, I’ve seen people dress up the ‘will you work for free’ mantra so many different ways I can now spot it from your opening sentence.
Emirates airlines communicates confidence during EK521 crisis
An multi-award winning airline, Emirates' ability to navigate through crisis to recovery and soon, back into business as usual has been an impressive display of how well planned crisis communications strategies can be delivered with leaders and teams who have been well prepared.
Criminal first, Jihadi second. What we MUST learn from Orlando.
Amongst Australia’s own foreign fighters and domestic terrorists, the path from criminal to extremist is known. Bias crimes in particular; the acts of violence motivated by race, religion, sexual orientation, disability or gender; also appear as alarming precursors to more extreme behaviours.
Information Wars: Fighting Words with Action
Social cohesion needs to be less talk more action; our leaders must demonstrate a clear intent to authentically embrace the multicultural fabric of Australia. That isn't something you can talk about -it's something that must be done.
Explaining NATO: Mission Impossible?
Delighted to have been a part of the discussion in Brussels recently around NATO‘s communications challenges. Mission Impossible? No
Believe it or not – Daesh’s Alrawi App is a game changer.
Daesh's ability to evolve their C2 capability is proven: it would therefore seem a logical extension to apply that strategy to C4i. Regardless, if you’re still stuck on the “Is it real? or is it a hoax?” bandwagon, you’re missing the point.
The Media Serves Us What We Order: Don’t Blame Them for Your Heartburn
By guest blogger Cliff W. Gilmore: The reason news is all entertainment modified [f]or shock value; as I recently saw posted in an online discussion, has more to do with the audience than the media. We are served what we order off a menu we write for ourselves...
Thrilled to be included in SmartCompany's Australia's 20 Best Business Blogs List!
SmartCompany: "Nicole Matejic’s blog is a must-read for those interested in marketing and social media. Matejic regularly consults with government and the private sector and writes about everything..."
Yes Daesh hijacked the #JustinBieber feed. No - this isn't a new tactic.
No - Daesh aren't considerably 'improved' in their online campaign. They have been effective at content marketing terror since the start of their violent campaign. The West just remain considerably on the defensive and have been since this war began.
