Dr. Nicole Matejic

Delighted to have been a part of the discussion in Brussels recently around NATO‘s communications challenges. Mission Impossible? No – Mission Collaboration! Tune in here:

Daesh's ability to evolve their C2 capability is proven: it would therefore seem a logical extension to apply that strategy to C4i. Regardless, if you’re still stuck on the “Is it real? or is it a hoax?” bandwagon,  you’re missing the point.

By guest blogger Cliff W. Gilmore: The reason news is all entertainment modified [f]or shock value; as I recently saw posted in an online discussion, has more to do with the audience than the media. We are served what we order off a menu we write for ourselves...

SmartCompany: "Nicole Matejic’s blog is a must-read for those interested in marketing and social media. Matejic regularly consults with government and the private sector and writes about everything..."

No - Daesh aren't considerably 'improved' in their online campaign. They have been effective at content marketing terror since the start of their violent campaign. The West just remain considerably on the defensive and have been since this war began.

In the race to ‘do something’ to counter Daesh propaganda, Governments in the West have forgotten that actions speak louder than words; except in Canada, where they are walking the CVE talk.