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The ‘can I buy you a coffee and pick your brain’ phenomena is something I know well. In fact, I’ve seen people dress up the ‘will you work for free’ mantra so many different ways I can now spot it from your opening sentence.

An multi-award winning airline, Emirates' ability to navigate through crisis to recovery and soon, back into business as usual has been an impressive display of how well planned crisis communications strategies can be delivered with leaders and teams who have been well prepared.

By guest blogger Cliff W. Gilmore: The reason news is all entertainment modified [f]or shock value; as I recently saw posted in an online discussion, has more to do with the audience than the media. We are served what we order off a menu we write for ourselves...

SmartCompany: "Nicole Matejic’s blog is a must-read for those interested in marketing and social media. Matejic regularly consults with government and the private sector and writes about everything..."

Scandals sell news - but how do you navigate out of a PR crisis when the press are camped on your front lawn?

Hacking human cognition isn't a new phenomena. The art of persuasion and influence has evolved with advances in communications technology.