In a crisis? Don’t do these 7 things. Ever.
When organizations and individuals find themselves in crisis, what you do in the first 24 hours is critical to how events …
Tag: Social Media Crisis Communications
Don’t newsjack your way in to crisis on social media
SEO pundits will tell you that one of the best ways to drive traffic to your site is to blog about trending …
7 ways to ensure you remain objective during a Crisis
This blog was first published on the Firebrand Talent website. When your client or organisation’s values differ significantly to your own, how …
Emirates airlines communicates confidence during EK521 crisis
As the investigation into Emirates Airlines flight EK521 continues to determine why the Boeing 777-300 caught fire on landing at …
Why you shouldn’t attend every social media argument you’re invited to.
Why UltraTune’s advertising campaign has hit the skids
Attractive women clad in latex, posing seductively with automotive tools while a smooth, deep male voices coos “We’re into rubber…” …
Volkswagen’s intent to deceive: crisis communications in a criminal context
As Volkswagen descends into yet another organisational scandal with the revelation it’s diesel engine emission-cheating technology has been installed in …
Holy Crap! I wrote a book!
Two years ago I decided I was going to write a book. It was May 2013. I’d just published a …
Why the customer is NOT always right on social media
The customer is always right… until they’re wrong. But who in business has the courage to tell that customer they …
Why Every Girl Needs a Dragon: The Art of Social Media Storytelling
I first published this blog in 2013. “There’s no doubt that we’re moving into a new age of media, and the days when …