• NATO in 2040: An Information Odyssey
  • Why taking a scorched-earth approach to social media companies won’t win the war on terror.
  • On the Defence Connect Podcast: The Art of Influence
  • We Don’t Have A Fake News Problem, We Have A Reality Problem
  • Why Businesses Hold the Key to Stemming the Tide of Radicalization
  • Named 1of 10 Best Female Business Bloggers!
  • The Australian Crime Terror Nexus
  • Tracking terrorists on social media
  • The Content Wars: my article for ‘NATO Review’
  • Social Media is neither the problem nor the solution. As quoted in the SMH

Nicole Matejic

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Tag: #CrisisComms

Don’t expect people to listen if all you do is talk

It’s time we talked about trust and truth. Trust is something that is earned. Trust is bestowed, it is not …

Why you shouldn’t attend every social media argument you’re invited to.

Why UltraTune’s advertising campaign has hit the skids

Attractive women clad in latex, posing seductively with automotive tools while a smooth, deep male voices coos “We’re into rubber…” …

Why a Rogue Employee is one of your Biggest Risks

Are you an armchair social media commentator? An expert on everything with plenty to say? If you aren’t, chances are …

You can’t fix your PR problems with a #Hashtag!

I write regularly for the Firebrand Talent blog. Like what you read here? Head over to their website for more great …

Volkswagen’s intent to deceive: crisis communications in a criminal context

As Volkswagen descends into yet another organisational scandal with the revelation it’s diesel engine emission-cheating technology has been installed in …

Social Media ROI: stop obsessing about engagement and focus on conversions!

I’ve lost count of how many times I’ve been lectured to on the virtues of social media ‘engagement’ recently. Everyone …

How to protect your brand from social media impersonators

It was a quiet afternoon in the office. The social media team had just finished pinning the latest catalogue to …

Prisoners of the Information War

Misinformation is now the global weapon of choice and YOU are the one being held hostage by the highest pay-per-click …

Brands beware: you can’t put a price on the value of your credibility

I don’t know who at publishing house Pam Macmillan Australia thought chef Pete Evans out qualified mother-nature when they decided …
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Nicole on The Project

https://youtu.be/k-becIPfNso

Nicole at NATO’s Strategic Communications Centre of Excellence

https://youtu.be/FXEcXc2q7uk

Nicole at NATO’s Experts Forum: Social Media for International Organizations

https://youtu.be/Dhz7TPvr6us

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