Ready for a career in social media? Be a great allrounder!
When people ask me how I “got into social media” they’re always surprised to learn that my journey into the …
Category: Social Media
You can’t fix your PR problems with a #Hashtag!
I write regularly for the Firebrand Talent blog. Like what you read here? Head over to their website for more great …
Social Media ROI: stop obsessing about engagement and focus on conversions!
I’ve lost count of how many times I’ve been lectured to on the virtues of social media ‘engagement’ recently. Everyone …
Why Every Girl Needs a Dragon: The Art of Social Media Storytelling
I first published this blog in 2013. “There’s no doubt that we’re moving into a new age of media, and the days when …
How to prevent a social media crisis in business
Do you think before you tweet? Ponder before you post? Hypothesise before you hyperlink? As we all sit comfortably in …
Socialveillance: Are you tuning in?
First published for ‘Surveillance Magazine.‘ Surveillance on Social Media, or socialveillance, isn’t often discussed as part of the information revolution that …
The Long Con: The Evolution of Social Engineering
Human hacking (in the cyber sense) isn’t a new phenomena. Con Artists, Fraudsters and Scammers are all exceptionally good at …
Social Propaganda in Modern Marketing
Propaganda is usually a term used in the intelligence and military communities for Psychological Operations (PYSOPS) – the art of …
Socialveillance: Social Media Marketing by Stealth
I have been having a romance with the internet since the days of dial-up. Long before Facebook and MySpace, I …
Socially active? Are you protecting yourself against STD’s? (Socially Transmitted Disasters)
Meet the new STD of 2013 : Socially Transmitted Disasters. Just like traditional STDs (Sexually Transmitted Diseases) they are spread …