• NATO in 2040: An Information Odyssey
  • Why taking a scorched-earth approach to social media companies won’t win the war on terror.
  • On the Defence Connect Podcast: The Art of Influence
  • We Don’t Have A Fake News Problem, We Have A Reality Problem
  • Why Businesses Hold the Key to Stemming the Tide of Radicalization
  • Named 1of 10 Best Female Business Bloggers!
  • The Australian Crime Terror Nexus
  • Tracking terrorists on social media
  • The Content Wars: my article for ‘NATO Review’
  • Social Media is neither the problem nor the solution. As quoted in the SMH

Nicole Matejic

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Information Wars: Fighting Words with Action

Information Wars: Fighting Words with Action

by Nicole Matejic/

“In the most simplistic of ways, Canada just started the West’s most effective countering violent extremism (CVE) narrative – with a warm winter jacket and a soft teddy bear.”

~Nicole Matejic, 2015

On 19 April 2016 I spoke at the ‘Building Social Cohesion and Tackling Extremism’ conference in Sydney on using social media for social cohesion.

Key points from my presentation include:

Lessons from Canada:

    • Canada is leading the world in taking  social cohesion policy to action, by leading communities through collaborative action and authentic multicultural engagement.
    • Canada’s social cohesion story is so globally pervasive because they aren’t the ones telling it – their communities and media are.
    • Canada communicates information visually, with easy to find facts and real life stories of the people policies impact – no hiding statistics in long sentences spun to fit a political mould.
  • Stories don’t occur by magic: you need to plan for their success and social amplification.

Lessons for Australia:

    • The day of the pro-forma [insert relevant religious holiday here] letter are over. It’s 2016 – you can’t communicate influence or authentic interest in a letter- not even from a Prime Ministerial Office. And why would you when you have Youtube, Facebook, Twitter and Instagram as your personal brand newsroom?
    • Prime Minister’s who are socially savvy but don’t have an appropriate editorial content calendar miss social cohesion opportunities and that tells a story – that they lack an attention to detail for the very communities they need engage with.
    • No-one is interested in self-promoting stories: what are you doing for your country? Your people? And what are their stories? How are you embracing those in your Prime Ministership?
  • Social cohesion needs to be less talk more action – our leaders must demonstrate a clear intent to authentically embrace the multicultural fabric of Australia. That isn’t something you can talk about – it’s something that must be done.

You may also like to read my blog on Why This War is About Actions; Not Words. 

Information Wars: Fighting Words with Action – why Canada is winning at CVE from Nicole Matejic
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About The Author

Nicole Matejic

Nicole is an internationally recognised and trusted authority on navigating national security, crisis and emergency management challenges in an environment of converged threat and risk. Highly regarded for her online influence and social media acumen, particularly in open source and social intelligence, digital diplomacy and use of communication technologies in radicalisation and emergencies - Nicole is a regular instructor for and speaker to NATO. Nicole is a Doctoral Candidate at the University of Southern Queensland, where she is researching the path to jihad. Her thesis ‘The Jihadi Nudge’ is a multidisciplinary body of work that investigates how terrorist organisations use behavioural economics models of choice architecture (or decision science) to radicalise individuals. Nicole is an Adjunct Lecturer at Charles Sturt University in the School of National Security and Terrorism.

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