Have you missed him?
In what was an epic campaign trail, full of soap opera bravado and social media stunts (such as the infamous shaving selfie), the social numbers behind the KRuddMP social juggernaut were impressive. As I’ve written before in Australia’s Political Game of Thrones: Waging a Social War for the 7 Kingdoms and Social Media and the 2013 Australia Election: And the Social Winner Is … converting likes and tweets into votes was always going to be the ultimate political challenge.
On the epic campaign trail
A campaign of epic proportions was never a election winning strategy: in fact, the decision to announce the election on January 30 cost both Julia Gillard and Kevin Rudd more than their leaderships. Unless you are promoting Mars One – where the actualities of the project actually do run over a protracted period of time – no one ‘sells’ their latest and greatest hits for 7 months.
On the social front, Labor effectively exhausted themselves of content before reaching the home straight. By going socially rogue, Kevin scuttled team Rudd before they got to sea, with Labor being left adrift just out of dry dock, engines failing.
Why social numbers don’t always equate to offline results
Unlike the Kardashian’s repertoire for reinvention, any visions Rudd has of political resurrection will only be met with the same social outcomes.